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Retail Analytic Solution

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Retail analytics has revolutionized the way businesses understand and optimize their operations. This multifaceted solution encompasses various essential features, including people counting, heat mapping, flow direction analysis, area popularity assessment, and loss prevention. By accurately tracking foot traffic, people counting helps retailers gauge store performance and adjust staffing accordingly. Heat maps visualize customer movement patterns, enabling retailers to optimize product placement and store layout. Flow direction analysis sheds light on customer behavior, revealing where shoppers go and what areas they frequent. Area popularity analysis identifies high-traffic zones, guiding decisions on promotions and displays. Moreover, the integration of loss prevention tools identifies potential theft or fraud patterns, allowing proactive security measures. Altogether, these analytics empower retailers with actionable insights to enhance customer experiences, maximize sales, and safeguard their assets (summaries)

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Electronic Shelf Label

Flow Direction Analysis

Queue Analysis

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Area Popularity Analysis

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Loss Prevention

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People Counting

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Heat Map

Questions we asked ...

Q1: Where are customers attracted to?

Q2: Promotion area attractiveness?

Q3: Hot Area Distinguishable?

Q5: How many customer walk in?

Q4: Waiting time affect customer engagement?

Q6: Any fraud case?

Q7: Price, correct?

We Propose:

Traffic Counting

Traffic counting is a vital tool for understanding and managing customer flow within stores and shopping environments using cameras.

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Retailers can accurately measure foot traffic and visitor numbers. This data offers insights into peak hours, popular areas, and customer engagement trends. Retailers can then make informed decisions about staffing, store layout, and promotional strategies. With the ability to optimize operational efficiency and enhance customer experiences.

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Pass by traffic counting

Retail pass-by traffic counting involves the monitoring and analysis of the number of people who walk past a retail establishment without entering. This data provides valuable insights into the effectiveness of storefront displays, window merchandising, and the overall appeal of a retail space to potential customers. By capturing pass-by traffic trends, retailers can assess the impact of their visual marketing strategies and make adjustments to attract more foot traffic. This information also aids in evaluating the location's potential and guiding decisions about storefront design, signage, and promotional efforts to maximize the conversion of passersby into actual shoppers, thereby contributing to increased sales and business success.

Area Attention

Retail area attention refers to the focused analysis of specific sections within a store to gauge customer interest and engagement. By employing technologies like heat mapping and customer tracking, retailers can identify which areas draw the most attention from shoppers. This data helps retailers optimize product placement, adjust marketing strategies, and enhance visual merchandising to increase customer interaction and sales conversion. Understanding where customers linger, explore, or interact can guide decisions about inventory arrangement and promotional displays.

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Electronic Shelf Label

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Electronic Shelf Labels (ESLs) are digital devices used in retail environments to display pricing and product information on store shelves. These labels provide several benefits to retailers. Firstly, ESLs streamline price changes, eliminating the need for manual adjustments and reducing errors. This agility allows for dynamic pricing strategies, responding to market conditions and promotions in real-time. Secondly, ESLs enhance customer experience by ensuring consistent and accurate pricing information, reducing friction at the point of sale. Additionally, they enable retailers to gather data on customer interactions, enabling better inventory management and informed decision-making. Overall, electronic shelf labels contribute to operational efficiency, improved customer satisfaction, and the ability to stay competitive in the evolving retail landscape.

ESL Benefits

  • Eliminates manual, physical price updates

  • Eliminates price discrepancy between price tag and the register

  • Centralized, remote price system management of entire store networks (through SaaS)

  • Reduces labour costs, allowing staff to focus on customer service

  • Enhances store appearance

  • Faster order picking

  • More product information for customers

  • Reduces out of stock dection and replenishment times

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